Hometown Connection

East Fishkill and its town board members were looking to make a new program for business locals to help senior citizens with tasks that are often hard, yet overlooked for someone well into their later years like household maintenance or moving items. We worked on a logo to help differentiate it from other programs and activities that they run. The client wanted it to be a simple and straightforward design which got the point across in an effective and friendly way. We worked through an iterative process experimenting with color, typefaces, and iconography. Landing on the home and heart gave the welcoming, community feel they were going for while the green offers an optimistic, outdoorsy feel.