Reconvene - Poster Design

The first senior thesis show after COVID was an important one, so when brainstorming and submitting name and branding ideas for this show, I wanted to recognize the struggle that had been felt due to the separation within the community. The name was very important and I began by creating lists of words that meant ‘being apart’ and ‘being joined back together’ and landed on ‘Reconvene’. The imagery also needed to show the grit and DIY nature of Purchase’s Art Department which is why I chose to use spray paint as a medium. I went through an iterative process, as I typically do, combing through layouts, typefaces, and colors and reached the decision to keep the layout in a grid like format to juxtapose the messy nature of the spray paint. The branding was then used across social media, email, and print advertising.